North Little Rock hotels, restaurants and attractions received more than $400 million from out-of-state visitors in 2012, according to the North Little Rock Visitors Bureau’s “Year in Review.”
The report was released as the National Travel & Tourism Week is celebrated from May 6-10.
During the week, the bureau is providing refreshments and handing out thank you cards to travelers stopping at the Visitors Information Center.
In comparison to past reports — the data for which is compiled with assistance from the Arkansas Department of Parks and Tourism — North Little Rock has seen a steady increase in travel expenditures.
“More people visit North Little Rock every year, resulting in additional business for our travel and tourism industries,” said Bob Major, executive director of the bureau. “Travelers are significant: not only do they generate revenue and industry-related jobs, they become North Little Rock advocates to their friends and families after a positive experience with us.”
Travel also impacted North Little Rock in the following ways in 2012:
• Travel-generated payroll: $83,781,566;
• Travel-generated employment/jobs: 3,243;
• Travel-generated state tax: $15,766,399;
• Travel-generated local tax: $6,918,600.75;
• Visitors (person trips): 1,413,376;
The “Year in Review” is available online at NorthLittleRock.org and at the Visitors Information Center in Burns Park, located off I-40 Exit 150.
As the city’s Destination Management/Marketing Organization, the North Little Rock Visitors Bureau has five primary functions: to make a positive difference in the economy; market the community; work as an industry coordinator; be a quasi-public representative of the tourism industry, and build community pride.
These functions are accomplished by working directly with the local community and the city’s tourism facilities • hotels, restaurants, attractions, special events and festivals.
The report also indicates that visitors from many places in the world came to the Visitors Information Center in 2012. People from the following places outside of the United States visited the center: Africa, Argentina, Australia, Austria, Belgium, Brazil, Canada, Costa Rica, Denmark, England, France, Germany, Holland/Netherlands, India, Israel, Italy, Japan, Korea, Mexico, New Zealand, Nicaragua, Norway, Romania, Russia, Sweden, Switzerland, and Yugoslavia.
In addition, outside sales and marketing efforts reach new and repeat visitors. For more information about all North Little Rock has to offer, visit NorthLittleRock.org, call 758-1424, or follow the bureau on Facebook, Twitter and Instagram.