Not that anybody asked, but I want to tell you more about myself. Why now? Because I’m at a transition point in my career and I needed material for a column. Remember I don’t get paid to do this.
I have been writing this column for several months now and I get very little feedback from you Maumellians. I think I have received a couple of emails and several comments from folks I know. Talk to me!
Maybe I need I need to be more controversial. Lord knows there is plenty of material. I’ll just leave all that to the political pundits.
It takes a lot to stir up Maumelle folks. Most of us stay in our compounds and, as long as no one messes with us, we don’t come out much except for the line of lemmings headed to work in Little Rock or Conway.
I used to be one of those lemmings. I would make a weekday commute to downtown Little Rock and report for duty at an advertising agency of which I was part owner for over 25 years. We were successful, but at the end of 2012, I decided I wanted to do something different. Note, the agency of which I was a founder is still going and doing well.
One thing you learn in the business world, no one is indispensible. Even the Catholic Church can go on for a while without a pope.
I am now the COE (Chief of Everything) of a creative consulting firm, Neal Moore Creative. What does that mean? It means that I am a creative gun for hire. I do copywriting (ads), public relations work, media relations, television, radio, video production and so forth.
It has always been my premise when I work on any sort communications vehicle to keep in mind “what’s it in for the customer?” How many times have you watched a TV spot and wondered, “what the hell was that?” I think those kind of commercials are a huge waste of money.
Advertising people are in the interruption business. If I’m going to interrupt your watching or reading, I want to make sure that the message I send to you is informative, persuasive and, hopefully, even entertaining. If it’s not, you’re going to turn the channel or flip the page. And even worse, you forget what you just saw or read. That’s wasting a lot of money.
My other line of work is that of voice acting. Sounds like a noble profession, doesn’t it? I do voiceovers for TV, radio, videos and an occasional movie or documentary. It can be a lucrative business and has been very good to me over the years.
It’s always fun for someone to tell me, “I heard your voice the other day.” It’s not so fun when they say, “talk like you do on the radio.” I rarely do that upon request. Unless you’ll pay me.
Little Rock has several studios that work with advertising agencies from all over the country. When they have a job, they call people like me to come in and do the voice. You put on headphones and they “patch” you to the other person and you do the script they have provided. They will then tell you what words or phrases they would like emphasized.
Sometimes it’s a tedious process, but it’s mostly like stealing. You talk for a bit and they pay you. What could be easier?
I’ve often said about people like me. “There’s no one we’d rather hear talking than ourselves.” But aren’t we all a little bit like that?
See you on the Boulevard. Or on the radio.
NOTE: I’m thinking about writing a column with the theme, “25 things I like about Maumelle.” If you have a thought, send me a note. Otherwise, it’ll just be my opinion. Or if there’s something you want me to write about, tell me. Would love to hear from you.
Neal Moore owns a creative consulting firm, Neal Moore Creative. He has lived in Maumelle over 10 years. Contact him at firstname.lastname@example.org. Follow him on Facebook or on Twitter, @kneelmore.